Project: Cisco Illuminate
This company-wide event helps employees up level their skills throughout the year to compete in an ever-changing business landscape. Cisco Illuminate lets participants tap into engaging sessions led by industry experts and cultural thought leaders from Cisco and beyond. Past events have included speakers like Oprah Winfrey, Andrew Ng, and Michelle Obama, covering topics that support attendees’ personal and professional growth. With sessions on a variety of subjects such as Artificial Intelligence (AI), Cybersecurity, Well-being, and Leadership Development. My role as lead designer on these events, were to help facilitate and create the web experiences for several quarterly events while working with cross-functional teams to manage deadlines and ensure successful event launches.
The Challenge:
As lead product designer tasked with helping design for Cisco Illuminate's quarterly events, I focused on crafting engaging micro-sites that reflected Cisco's reputation for technological excellence while delivering key event information in an intuitive a nd visually compelling manner.
The micro-sites tied to these events were catered to a diverse audience, including tech professionals, business leaders, and enthusiasts. As a result, the design needs to balance technical sophistication with broad accessibility. Key considerations include:
Results:
✔ Enhanced User Experience (UX): Improved display of important event info making it easier for users to find relevant information (e.g., event agenda, speakers, FAQs).
✔ Audience Retention: Viewers and users were more likely to revisit the site for updates and gain insight on events, thanks to the clear user experience and clean interface.
Project: MLSE Dropshop
DropShop was an NFT platform created by Digital Labs(MLSE) for fans of pro sports teams like the Raptors & Maple Leafs and other experiences, to openly buy and sell team digital collectibles and digital memorabilia on a blockchain marketplace. Some examples and organizations that have had NFT drops, hosted on Dropshop.io include: Toronto Raptors, Toronto Maple Leafs, Montreal Canadians, Gumball 3000 and more.
The Challenge:
As a UI/UX designer, I collaborated with product and development teams to create innovative design solutions for NFT launches for Dropshop. My role focused on enhancing the platform’s user experience, ensuring it was intuitive, visually engaging, and aligned with market trends. I also contributed to the launch of new NFT drops for Maple Leafs, Raptors, Gumball 3000 Rally and more. Working with internal teams and clients to design features that captured their vision and delivered seamless functionality. My goal was to balance business objectives with user-centered design to drive project success.
Project: Barbecue Event Landing Page
Proposed UI/UX landing concept for a mock event centred around a barbecue cook off with participants. Included with proposal are style guide, site maps, responsive wireframes, and high-fidelity UI designs.
Project: Crystl.Finance
Crystl.Finance is a premier crypto vaulting platform that brings maximized passive Income to the masses through secure, transparent, & decentralized solutions on multiple blockchain partnerships. This project primarily focused on overhauling their front-end product experience to allow for a more intuitive user experience with their blockchain products.
The Challenge:
The challenge of designing the front-end experience for Crystl Finance was about creating a user interface that simplifies the complexities of blockchain technology, provides transparency and security, and enables seamless interactions across multiple blockchains—all while ensuring an intuitive and performant experience for users. Focus on building trust and clarity in a space that’s rapidly evolving, and offering users the tools they need to maximize their decentralized financial opportunities with ease.
Project: Jasper PIM
Jasper PIM, is a Product Information Management (PIM) solution empowering eCommerce merchants to manage and merchandise their products from a single source of truth, allowing them to sell more, sell faster and work smarter. Design work focused on UI/UX practices to help overhaul Jasper's website
Project: Nextech AR
Nextech AR Solutions is a the engine accelerating the growth of the Metaverse, and a one stop, virtual event platform and solution provider driving engagement and ROI for exhibitors. Worked on designing products for custom virtual events/ micro-sites, iterating and improving designs on interfaces and working with stake holders to understand needs and goals. Fast paced environment with tight deadlines and short turn around, role involved juggling multiple clients at a time and executing their event
